Thursday, February 8, 2007
Compare + Contrast = Crave
Here is a spread juxtaposing two images in a similar fashion. One is of a cappuccino, the other the interior of a Honda suv. Each image takes up the entire frame, and has the word "CRAVE" in a white sans-serif typestyle. The cappuccino satisfies a craving for caffeine and thirst, while the Honda satisfies the craving for luxury and class. The language used in the ad can apply to either object: "richness", "irresistible", "blend". By taking two seemingly different items as a coffee drink and the interior of a car, the ad manages to achieve an effective link between the two.
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