I thought this was a great example of description, and design. The image made up of different shots of an apple are actually used to illustrate how different inks look on different paper (as displayed on the second page). The description text at the bottom goes like this:
Wally stepped off the school bus supplied with a paper that made the teachers say "ooh la la". YUPO was instantly singled out as being exceptionally bright, smooth, and able to hold razor-sharp color. Sporting a candy apple varnish or a down to the core die-cut, Wally showed teachers that YUPO Accel has mass appeal when it comes to extraordinary printing processes. No matter how you slice it, YUPO goes to the head of the class.
What a cute, clever way to promote paper! Not to mention make me in the mood for a fresh, tasty apple.
No comments:
Post a Comment