Friday, February 16, 2007

Description Project: Yupo Paper



I thought this was a great example of description, and design. The image made up of different shots of an apple are actually used to illustrate how different inks look on different paper (as displayed on the second page). The description text at the bottom goes like this:

Wally stepped off the school bus supplied with a paper that made the teachers say "ooh la la". YUPO was instantly singled out as being exceptionally bright, smooth, and able to hold razor-sharp color. Sporting a candy apple varnish or a down to the core die-cut, Wally showed teachers that YUPO Accel has mass appeal when it comes to extraordinary printing processes. No matter how you slice it, YUPO goes to the head of the class.

What a cute, clever way to promote paper! Not to mention make me in the mood for a fresh, tasty apple.

Monday, February 12, 2007

Movie review


I saw Pan's Labyrinth over the weekend, and would highly recommend it for others to go see. It's a gothic fairy tale, set during WW2 in Spain. It follows the life of a young girl who has to endure her sadistic stepfather, a military captain who only cares of killing off rebels, and having a successor carry his name. She escapes her harsh surroundings by retreating into her own imaginary underworld, where she encounters mystical creatures. It starts to become unclear which is more sinister, the labyrinth she escapes to or the reality she's living. The story is hauntingly beautiful, reminding us that fairy tales always have a dark, gruesome side.


Thursday, February 8, 2007

Compare + Contrast = Crave




Here is a spread juxtaposing two images in a similar fashion. One is of a cappuccino, the other the interior of a Honda suv. Each image takes up the entire frame, and has the word "CRAVE" in a white sans-serif typestyle. The cappuccino satisfies a craving for caffeine and thirst, while the Honda satisfies the craving for luxury and class. The language used in the ad can apply to either object: "richness", "irresistible", "blend". By taking two seemingly different items as a coffee drink and the interior of a car, the ad manages to achieve an effective link between the two.

Tuesday, February 6, 2007

initial thoughts


As I sit here typing in my very own little corner in the wide world of the web, I wonder how many people out there are doing the exact same thing. Maybe they too are debating just how to phrase their thoughts, and trying to achieve the delicate balance between being engaging and clever and overly exposing of personal crap that nobody really needs to know. I am curious about those people who are very loyal to their blogs and can put it all out there without any effort. But who knows I may end up becoming one of them...